MacBook Pro Render Has Been Dugg: 2180 and counting…

When I first created my MacBook Pro ad, it was not with the intention of deceiving people into thinking it was real, it was a simple skill demonstration. Little did I know that I would receive the greatest critique imaginable - Digg.

Today was a big day for me. Being Dugg has been a dream of mine for a while. Now I won’t say that there weren’t many who thought my ad were real and had their wallets ready, because there were, but that’s not the part that interests me most. It’s those individuals who took the time to really look at my work, whether they thought it was real or not, and tore it apart. Here are some of their comments, paraphrased:

“Apple would never use that kind of grammar.”

“I can’t tell if it’s fake or not - it looks too rendered.”

“The layout looks poor and there’s evidence of font kerning (otherwise known as poor font smoothing - thanks Photoshop!)”

“The dock icons are incorrect and the shadows look off.”

Well, to all those who chimed in - thank you. It was a pleasure to receive your comments. So much so, that I’ve already updated the ad, and while the copy (writing) needs work, the render looks better than I ever thought it could. I couldn’t think of a better result than to be on MacRumors, 9to5 Mac, and Digg. This opportunity gave me the chance to reflect upon my craft, and for that, I am truly honored.

For those of you who may be making your way here from Digg, MacRumors, or any other website, I hope you have enjoyed and appreciated your visit. I look forward to what the future holds and am just as anxious as the rest of you to see the real MacBook Pro revealed. Hopefully it will be before the end of September =).

UPDATE: It’s been almost a day now and my ad is making its way around the interwebs. While many are still calling fake, please realize that this rendering is really a piece of art, one that represents hours of work. I cannot tell you how frustrating it is as an artist to have something you’ve created be criticized without being able to say, “Hey, I’ve updated this!” or “I’ve already fixed that!” Regardless, I hope people realize, sooner or later, that the ad was simply a Photoshop demonstration and was not meant to be considered the real thing. For those of you who dugg it, I’m glad I could wet your MBP appetite.

UPDATE 2: Well, the Digg number has finally settled close to 2200. A quick Google search reveals that I fooled many into believing the ad, although a bit rough, looked authentic. With many people claiming it to be an accurate progression of the MacBook Pro line, I have since updated my concept (available in my portfolio with a revised advertisement) to enhance it’s realism. For the most part, I am pleased with the result. A sample is presented below.

Regards,
Michael

You can leave a response, or trackback from your own site.