Great Websites: Erskine Design

In this website review I take a look at the clean, modern looking website of Erskine Design, a creative studio based in the United Kingdom.

At first glance, the Erskine website is well organized, features a simple but usable color pallet, and is very accessible. However, let’s take a look at some of the sites more specific strengths and weaknesses.

Strengths

1. The layout of Erskine’s website is a fluid grid-like layout. The top banner introduces viewers to the company and provides subtle illustration work. Organized and clean, the layout draws the eye around content that is both prioritized and accessible.

2. The color scheme, while dark, is not distracting or gloomy. The green link color coupled with the pink accents add to the design and is a balanced way of making the text items distinct. Overall the dark values of the site draw attention to the prominently featured portfolio items.

3. Site Navigation: The pages are listed horizontally across the top of the page above the banner - there when you need them, out of the way when you don’t.

4. Less is more. The reason the layout works so well is that it’s not covered in ’stuff.’ It’s simple with easy to understand copy (writing) and with special attention given to accessibility. These items include title items on links, alt tags on images, avoidance of Flash and small fonts, and a high attention to detail.

Weaknesses

I can only find one weakness worth mentioning: the lack of empty space. While the site features an organized layout, the lack of space without text or images makes it hard for the eye to rest. While this is not inherently a large issue, a few more blank areas for the eyes to rest wouldn’t hurt.

Conclusion

Taken as a whole, the Erskine website is a beautiful piece of XHTML and CSS. With a fluid, organized, and accessible layout, visitors can easily navigate the content. With a unique blend of colors and style, it’s easy to see why Erskine enjoys such a large and loyal following.

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